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Mushrooms + Mince = The Blend

Mushrooms + Mince = The Blend is an initiative of the Australian Mushroom Growers Association, in collaboration with the American Mushroom Council

 
Our clever counterparts in the USA discovered the nutritional power of a mushroom + mince blend well over a decade ago and have since spearheaded the ‘Blenditarian’ movement successfully into schools, universities and colleges, large catering organisations and restaurants around the US. Their primary focus is on blended burgers, and rightfully so, with the average American eating 2.4 burgers a week1, that’s around 50-billion burgers a year! By replacing some burger meat with mushrooms, The Blend provides a healthier way to serve their ‘national dish’, by adding nutritional value and lowering the fat and sodium content. Blended burgers are now readily available on burger chain menus, and brands of blended burger patties can be purchased from most supermarkets throughout the country. 
 
Here in Australia, we do things a little differently. We may not eat as many burgers as our American friends, but boy do we love our spaghetti, meatloaf and rissoles! Our multicultural menu is filled with delicious meaty dishes, with the average Aussie eating 25kg of beef a year, 30% which is minced2. But with flexitarianism on the rise, it is reported that one in three (32%) Aussies are now actively trying to reduce their meat intake3. As minced meat dishes are an ‘easy everyday’ meal to prepare, there is a great opportunity for Australian Mushrooms to provide simple and healthy meals that the family will love. The Blend offers great way for Australians to reach their flexitarian health goals, by a simple swap of ingredients, substituting a portion of mince for finely diced, fresh mushrooms. 
 
The Blend offers a meatier-flavoured meal, in a plant-forward and more nutritious way, without sacrificing taste! 
 
We all know that mushrooms are a superfood as they have a unique blend of vitamins and minerals, however mushrooms also have a particular taste advantage when mixed with meat. Thanks to their natural umami flavour (which is the same flavour of meat), when mushrooms are added to minced meat dishes the ‘meaty’ flavour is proven to be enhanced4. This is a unique flavour advantage no other vegetable can claim!  
 
The blend is a simple cooking habit that we all should adopt. Imagine the improvements to our public health and our environment if we all substituted some minced meat for mushrooms? …so go on Australia! Slurp up your spaghetti, munch on your meatloaf and tackle your taco Tuesdays the healthier way, with The Blend. It’s simple… just make room for mushrooms!

REFERENCES

1. United States Department of Agriculture (USDA)

2. Meat and Livestock Australia. State of the Industry Report 2020. Access at: https://www.mla.com.au/globalassets/mla-corporate/prices–markets/documents/trends–analysis/soti-report/mla-state-of-industry-report-2020.pdf

3. Food Frontier. Meat the Alternative Food Frontier. Access at: https://www.foodfrontier.org/wp-content/uploads/dlm_uploads/2021/03/Meat-the-Alternative-update.pdf#gf_2 

4. Myrdal Miller, A., Mills, K., Wong, T., Drescher, G., Lee, S.M., Sirimuangmoon, C., Schaefer, S., Langstaff, S., Minor, B. and Guinard, J.-X. (2014), Flavor-Enhancing Properties of Mushrooms in Meat-Based Dishes in Which Sodium Has Been Reduced and Meat Has Been Partially Substituted with Mushrooms. 

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Australian Mushroom Growers Association

GAME OF CHANCE

“Survey to win a pre-paid visa card” COMPETITION

TERMS AND CONDITIONS

Schedule:

Competition: Game of Chance – Blenditarian Survey competition | Win on of four $100 Visa Gift Card.

Promoter: Australian Mushroom Growers Association (ABN 30 001 491 461) (AMGA) of Level 3, 33-35 Atchison St, St Leonards, NSW 2065. Phone: (02) 9431 8675.

Entry Restrictions: The competition is open to Australian residents only, who hold proof of residency. The competition is open in all states except the Australian Capital Territory (ACT). Entrants must be aged 18 and over. Employees of the Promoter, employees of the Prize Supplier(s), AMGA Members and associated companies and their immediate families are ineligible to enter.

Competition Period:

Commences: 8:00am AEST on Sunday 1 May 2022.

Closes: 4:00pm AEST on Thursday 5 May 2022

Maximum Number of Entries: One entry per person.

How to enter:

During the Competition Period, entrants are required to go to blenditarian.com.au/survey to follow the directions to complete the online entry form.

Entrants will be required to answer the survey questions and must also register their details as set out in the online entry form, including (but not limited to) name, address, email and post code.

Entrants must opt-in to receive marketing communications from the Australian Mushroom Growers Association, and agree to these terms and conditions.

Major Prize:

Four Major Prize winners will each receive one (1) pre-paid Visa Card, with $100 credit. (Total Prize pool valued at $400)

Winner Selection:

The Winner will be drawn at random by the Promoter (or its nominated agent) on Friday 6 May 2022 at or about 4:00pm AEST at Level 3, 33-35 Atchison St, St Leonards, NSW 2065. This draw is not open to the public but will be recorded.

Prize Winner Notification:

Major Prize Winners will be notified by email on Friday 6 May 2022.

Winners first names, last name initial and state will be published on the Blenditarian website on Friday 6 May 2022.

Second Chance Draw and notification:

If a Winner cannot be contacted by 11:00am AEST 30 May 2022, the Promoter or its nominated agent will then select another winner from all valid entries. Second Chance Draw winners will be notified by email on Tuesday 30 May 2022 and published on the Blenditarian website.

General Terms and Conditions:

  1. Entry into the Competition is deemed acceptance of these terms and conditions. Information relating to the Competition and the above Schedule form part of the terms and conditions for the Competition. The Promoter may vary these terms and conditions from time to time at its sole discretion, subject to the approval of the relevant state authorities.
  2. Eligibility to enter the Competition is subject to the Entry Restrictions above.
  3. To enter the Competition, entrants must complete the process outlined in the Entry Details during the Competition Period. Any entry received outside of the Competition Period will be deemed invalid.
  4. Entrants may enter the Competition only once.
  5. Incomprehensible and incomplete entries will be deemed invalid. No responsibility is accepted for late, lost, delayed or misdirected entries.
  6. The Promoter reserves the right to request proof of identity, proof of Australian residency status at the nominated Prize delivery address and proof of entry validity, in order to claim a Prize. Acceptance of proof of eligibility is at the discretion of the Promoter. In the event that an entrant cannot provide proof, their entry will be deemed invalid.
  7. All valid entries are automatically entered into the Winner Selection process, which will take place at the times and dates set out in the Schedule, including any specified Second Chance Draw.
  8. The Promoter’s decision is final and no correspondence will be entered into.
  9. Winners will be notified in accordance with the Winner Notification details in the Schedule.
  10. All Prizes are as depicted or described in the Schedule and, unless otherwise specified, are not transferable or exchangeable and cannot be redeemed for cash. The Promoter is not responsible for any additional costs associated with use of the Prize.
  11. The Promoter accepts no responsibility for any loss, damages, or injury incurred to enter the Competition or in connection with taking up the Prizes.
  12. Once Prizes have left the Prize Supplier’s premises, no responsibility is taken for Prizes damaged, delayed or lost in transit.
  13. Prize values are based upon the recommended retail prices at the time of printing (inclusive of GST). The Promoter accepts no responsibility for change in Prize value between now and the ultimate Prize redemption date.
  14. It is a condition of accepting the Prize that the winner must comply with all the conditions of use of the Prize and the Prize Supplier’s requirements.
  15. Winners are responsible for all costs not expressly listed as being included in the Prize.
  16. The Promoter reserves the right to disqualify any entrant submitting an entry which, in the Promoter’s opinion, includes objectionable content.
  17. All entries must be the original independent creation of the entrant and free of any claims that they infringe any third party rights. Entries must not have been published previously and/or have been used to win prizes in any other competitions.
  18. The Promoter takes no liability for any tax issues which may arise from accepting a Prize in this Competition. Consult an independent tax adviser if this is a concern.
  19. Except for any liability that cannot be excluded by law, the Promoter (including its officers, employees and agents) excludes all liability (including negligence), for any personal or permanent injury or loss of life; or any loss or damage (including loss of opportunity); whether direct, indirect, special or consequential, arising in any way out of the Competition.
  20. All Prizes are subject to availability. In the event that any of the Prizes or part of a Prize becomes unavailable due to circumstances beyond the Promoter’s reasonable control, the Promoter reserves the right to provide a similar prize to the same or greater value as the original prize, subject to state regulations.
  21. Neither the Promoter nor the Prize Supplier or their associated companies is responsible, to the extent permitted by law, for acts of god, acts of terrorism or war (declared or undeclared), state of emergency or disaster, or other events beyond the Promoter and the Prize Supplier’s control which prevent the Competition from running as planned or prevent awarding or acceptance of the Prize in accordance with the Prize description. If such acts or events occur, the Promoter reserves the right to cancel, terminate, modify or suspend the Competition or suspend or modify a Prize, subject to state regulations.
  22. The Promoter and the Prize Supplier/s assume no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft, destruction or unauthorised access to, or alterations of entries, and reserves the right to take any action that may be available. If for any reason this Competition is not capable of running as planned, due to causes including, but not limited to tampering, unauthorised intervention, fraud, technical failures or any other causes beyond the control of the Promoter which corrupt or affect the administrative security, fairness, integrity or proper conduct of this Competition, the Promoter reserves the right in its sole discretion, to take any action that may be available to the fullest extent permitted by law, including to disqualify any individual who tampers with the entry process, and to cancel, terminate, modify or suspend the Competition. Subject to state regulations.
  23. All entries become and remain the property of the Promoter.
  24. Entrants consent to their full names and/or their entries being used in all media by the Promoter. Entrants acknowledge and agree they may be required to participate in promotional activities while taking up the Prize.
  25. The Promoter may use entrants’ names and details for promotional, marketing and publicity purposes. The Promoter may also be required to disclose your personal information to its contractors, agents, co-promoter and to state and territory gaming departments to assist in conducting the Competition.
  26. All details of the entrants (including personal information) will be collected, used, preserved and disclosed in accordance with the Australian Privacy Principles and the Australian Mushroom Growers Associations Privacy Policy, as shown on the Blenditarian website. A request to access, update or correct any information should be directed to the Australian Mushroom Growers Associations General Manager. Unless otherwise notified, the Promoter may use the entries and details of entrants for promotional and publicity purposes.
  27. Any entrant found to be using multiple accounts to enter the Competition may be disqualified at Australian Mushroom Growers Associations sole discretion.